1970s+Funky,+Fab+Fashion

= = ** S e v e n t  i e  s F a s h i o n  ** = = The Seventies is known as the “Me” decade where everyone dressed and acted the way they wanted to. The fashion world is a glamorous and extraordinary place; it’s a gamble for all designers whether their designs will be the trend of the decade or an unsuccessful style. In some point of time every designer makes their place onto the runway. There were many trends into the 1970s that were very eye catching and fashionable these styles included the disco, hippies, punk, and rock n’ roll

Disco
Disco began in the 1970s; it was a very stylish and groovy way of dressing. It is mainly remembered for its hot pants and spandex top, which were casually worn. Disco was originally just ==== ==== music that had a catchy beat and rhythm, that allowed people to dance along with it but it slowly started to make its own trend. The Disco trend was used mainly for posing, showing off, and dancing. Usual clothes that were worn would be formal looking (such as leisure suits, skimpy dresses, and platform shoes) that are incorporated with outrageous colors. One superstar in disco was, John Travolta. He was a cultural phenomenal and defined the disco fashion and music. He was an actor in the 1977 film [|“Saturday Night Fever”] and inspired many young adults to wear the disco fashion. He also showed the importance of letting go of your stress and worries from working all week, to instead have fun and dance. The Disco style also incorporated with the Afro hairstyle which symbolized black culture. Disco wanted incredibly dazzling and glamorous clothes for the dance floor so the intro of Lycra came in. Lycra is a shiny material that stood out under the disco lights. Another popular fabric used for disco was polyester. The material is very durable and had many advantages compared too many other fabrics, and the material was mainly used for leisure suits. Many other types of disco fashion were gold lame, leopard skin, stretch halter jumpsuits, and satin jackets.

Hippie Life style
Hippies had emerged from the west coast of the United States in the 1960s and became a phenomenon ever since. Almost all hippies rejected their parent’s ideals on sex, work, and patriotism; instead they believed in no violence, love, free sex and drugs. The hippies’ beliefs caused them to be involved in many riots protesting against violence and discrimination such as the [|Vietnam War] and the [|Civil Rights Movement]. Hippies wanted clothes that reflected their values about freedom and nature which were represented by peace signs and flower patterned fabric. They had a very diverse style with various exotic fashions from distant countries around the world such as from Asia, Europe, or India. Some examples of the exotic clothing are djellabah (a Moroccan-type hooded cloak), babushkas (scarves that cover women hair), and red and white printed kerchiefs (a bandanna that is wore around the neck or head). The hippie style included in having long hair for both female and male, beards, tie-dyed shirts, long skirts, and bell-bottoms(pants which flared out from the knee). Hippies wanted their fashion to be a direct criticism to the fashion system but as a result many of the fashion industries did the opposite, they recognize it and were inspired by the style. 

Rock Glam


Glam rock is a term that referred to the seventies rock performances, which were made out of pure glamour. Glam rock emerges from Britain in the early seventies with its radical music which was unique, compared to all the peace and love songs. The most famous and widely known glam rockers were [|Bryan Ferry] and [|Roxy Music], [|David Bowie] (Ziggy Stardust), [|Rod Stewart] , [|Marc Bolan] , and [|Elton John]. Man of the glam rockers at the time did the most unbelievable thing, they challenged the gender rule and dressed in the opposite sex clothing. Most common tools they used for gender bending were feminine frocks and glitter eye makeup this was unlike anything seen before. Even though the male rockers did the androgynous look, the female glam rockers were more dramatic and showy without trying to dress in the opposite sex clothing. The most famous female glam rockers were Suzi Quarto and Nona Hendryx of Labelle. The glam fashion included in having glitter platform boots, sequined jumpsuits, feather boas, and sequins patches that were applied onto the face. As rock begin to be raising in popularity their performances becoming more and more glamorous, creating a gap between glam rock and pop. Glam rock soon arose on the shores of the U.S; however it failed to catch Americans attention as it did in Britain, so the fad never really caught on in America.

Punk
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<span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;"> Punk began in London in the seventies by Malcolm Mclaren and Vivienne Westwood when they sold their “bondage trousers” (legs strapped together behind the knee) at the World’s End shop. Since then punk became a musical genre, a fashion expression, and a way of life throughout the world. The Punk fashion directly challenges the dress taste of fashion and morals of the nation by their absurd hair and clothes, yet still it was a nationwide phenomenon. Unlike most people they wore their hair short or in Mohican style (Mohawk, it was a identify feature that showed punk youth) that was a direct contrast to hippies’ trend. [| Sex Pistol] became a supreme punk band; [|John Lydon] or Johnny Rotten of the Sex Pistols was the one who started the short spiky hairstyle. [|The New York Dolls], another punk band was able to inspire the punk style by purposely wearing jeans that were torn below the knee. Many of the punk bands wore similar clothes with images that were taboo to society, such as being torn or fetish. The punk fashion included bum bags, chains, safety pinned, leather skirts, ripped shirts, and slogan clothing.

<span style="color: #404040; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Hippies Accessories
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<span style="color: #000000; display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;">In the mid 1970s many hippies began to wear puka shell necklaces (made of small round white shells string into a necklace) it was a big fad that was worn by both men and women. The necklace was occasionally worn tight or a little bit loose around the neck. Since hippies were anti-consumerism (a movement against personal happiness of purchased material) they made a lot of homemade jewelry such as leather bracelets or beaded necklaces. Other accessories were head bands, scarves, and beads on their heads.

<span style="color: #000000; display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;">It was invented in 1975 by jewelry designer Marvin Wernick, when he saw a doctor take a child’s temperature with a color hanging thermometer. Even though Wernick invented the mood ring he had failed to popularize it and as a result, Joshua Reynolds was the first one to popularize the mood ring. The mood ring was an accessory that was able to indicate the mood of the person wearing it. It became a popular fad in the seventies but reaches its peak in the late seventies and is now view as the icon of the 1970’s culture.

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<span style="color: #000000; display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;">In the seventies sunglasses were worn as protection against the sun and was used for style. Even though it was invented before the seventies decade it was still a popular fad and accessory. Sunglasses were usually big in size with framing either being plastic, metal or sometime rimless. The lenses were tinted in various colors the most popular color chosen were black, brown, blue, and pink.

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<span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;">The Afro hairstyle symbolized black culture and the “Black is Beautiful” movement. It is a style where curly hair is grown and brushed out to create a halo of hair surrounding the head. It was popularized by many famous artists and was casually worn by many different trends.

<span style="color: #404040; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Cornrows
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<span style="display: block; font-family: 'arial','sans-serif'; font-size: 120%; text-align: center;">Cornrows were another hairstyle that became popular during the “Black is Beautiful” movement but it was an alteration of the afro hairstyle. It is a style where the hair would be braided tightly to the scalp in rows which is tied with elastic bands.

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<span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: left;">The dreadlocks hairstyle was associated with the Rastafarian movement. It is basically a hairstyle that is section into locks and continues to be grown very long. It was worn and popularized by reggae singer Bob Marley.

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<span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;">The feathered hairstyle was popularized by the film “Charlies Angels”. It was a hairstyle that had natural falling curls with soft partings. For men it was considered the feather cut which were highlights and soft layers.

<span style="color: #000000; display: block; font-family: 'arial black',gadget,sans-serif; font-size: 140%; text-align: left;">Famous Designers

<span style="color: #404040; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Ralph Lauren
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<span style="color: #000000; display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;"> [|Ralph Lauren] founder of the Polo label, in 1967 and made Polo become known for its elegance and style. Lauren was awarded Coty Award for Menswear in 1970. Later that decade he released a line of suits for women, and this is where the Polo player emblem was first seen. He also provided the clothing style for the movie “The Great Gatsby”. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 120%;">.

<span style="color: #404040; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Roy Halston Frowick
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Halston first became known for making hats in 1956, where he opened his first hat store on North Michigan Avenue, Chicago. He then moved to New York where he work for Lily Dach, then for Bergdorf Goodman in 1957. He later became internationally known when Jackie Kennedy wore his pillbox hat in 1961. In 1968, Halston launched his own women’s label.



<span style="color: #000000; display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;"> [|Calvin Klein] designed for Seventh Avenue fashion house for five years, until 1968, when he launched his own line of coats. In 1970 he expanded into sportswear and for three years straight he received the Corty Awards for his sportswear collection in 1973 to 1975. His design became so popular and inspiring that in 1975, Vogue called his work “a definitive picture of the American look”. In 1977 Calvin Klein began to enter into a jeans licensing agreement with the Puritan Fashion Company. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 120%;">.

<span style="color: #404040; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Diane Von Furstenberg
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<span style="color: #000000; display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;">[|Diane Von Furstenberg] rose to fame in the seventies when she created a figure hugging jersey wrap dress that became a trademark and a popular item. It was the bestseller in 1975, selling 15,000 dresses a week. The wrapped dress was seen as a women’s liberation in the seventies that became a cultural phenomenal for the following thirty years.

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<span style="color: #000000; display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;">In 1961, Italian fashion designer [|Giorgio Armani] worked with designer Nino Cerrtui until 1970, where he then freelance his design. He established his own men wear label in 1974 and added a women’s wear line in 1975, all while he was in the partnership with Galeotti. Armani establish a new standard for women’s wear with elegance, easy-fit garments that were precisely cut and tailored.

[[image:pricers/Maxi_dress.jpg width="107" height="185" align="right" caption="An example of a vintage maxi dress-- from cc" link="http://commons.wikimedia.org/wiki/File:Maxi_dress.jpg"]]
<span style="color: #000000; display: block; font-family: arial,helvetica,sans-serif; font-size: 120%; text-align: center;"> [|Thea Porter] is a half French and half English designer, who traveled the world while growing up. In 1966 she settled her own shop on Greek Street, Soho selling huge cushions and French, Italian, and Turkish fabrics. Her travels as a child made her make the multi culture ethnic clothing which inspired the bohemian look in the seventies. She made several caftans, maxi dresses, and accessories.

<span style="color: #000000; font-family: 'Arial Black',Gadget,sans-serif; font-size: 140%;">**Bibliography**

 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Brennan, Carol. "Glitter Rock." St. James Encyclopedia of Popular Culture. Ed. Sara Pendergast and Tom Pendergast. Vol. 2. Detroit: St. James Press, 2000. 247-249. Gale Virtual Reference Library. Web. 13 Jan. 2012.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 120%;">"Disco." Fashion, Costume, and Culture: Clothing, Headwear, Body Decorations, and Footwear through the Ages. Ed. Sara Pendergast and Tom Pendergast. Vol. 5: Modern World Part II: 1946-2003. Detroit: UXL, 2004. 919. Gale Virtual Reference Library. Web. 12 Jan. 2012.
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__//**By: Tuyet & Meyer**//__